Roice comes from a camera department background and imagery is very important to him. Mixing that knowledge and working closely with photographers and artists, his creative style has really evolved and suits the directing of vignettes in fashion, beauty and lifestyle pieces. In the last few years he has worked with lions with Kat Van Duinen, sandstorms with Puma and even a clef pallet surgery with the Smile Foundation. One of Roice’s greatest strengths is working with fellow creatives to bring out the very best from project no matter the scale. That, and his impeccable choice of music make him the man to call about your next campaign.